ALURAM: Clean Formulations and Professional Hair Care

ALURAM is a professional hair care brand available on the Melenni website. Modern formulations, botanical ingredients and the expertise of salon professionals come together in a clear care system that can be easily adapted to individual hair needs.

At the heart of the brand’s philosophy is clean beauty: a considered approach to formulations without having to choose between aesthetics, everyday comfort and professional performance.

A Brand Created Together with Professionals

The story of ALURAM began with an unusual decision: to create a brand focused first and foremost on salons and stylists.

The team developed its products by listening to professionals who work with different hair types and concerns every day. This led to the idea of modern professional cosmetics with carefully considered formulations suitable for both salon services and regular care at home.

ALURAM is part of United Hair Care, a family-owned manufacturer with more than thirty years of experience in the beauty industry. The formulations are created in the manufacturer’s own laboratory, with professional stylists contributing to the product development process.

Why ALURAM Is MARULA in Reverse

The brand’s name reflects its unusual story. ALURAM is the word MARULA spelled backwards.

The name represents the concept of creating the brand “in reverse”: beginning not with mass-market promotion, but with an understanding of the real needs of salons, stylists and their clients.

Marula oil has become one of ALURAM’s key ingredients and symbols. According to the brand, it is included in every product. This lightweight botanical oil contains fatty acids and is used in hair care formulations to help give hair softness, smoothness and natural-looking shine.

The Clean Beauty Philosophy

ALURAM describes its approach as a combination of science, nature and professional performance.

According to the brand’s official website, ALURAM products feature vegan formulations and are free from animal-derived ingredients, sulfates, parabens and gluten. The brand also states that its products are not tested on animals. The formulations are developed with the needs of colour-treated hair in mind.

The products incorporate botanical oils, extracts and other ingredients, including marula oil, coconut water, avocado, babassu, baobab, jojoba and moringa oils, as well as quinoa and algae extracts. The specific combination of ingredients varies according to the purpose of each product.

The ALURAM Range on the Melenni Website

ALURAM products are available on our website in several main categories:

* shampoos;
* conditioners;
* intensive treatments;
* styling products;
* body care.

This structure makes it possible to select an individual product or create a complete care routine, from cleansing and conditioning to intensive treatments, styling and finishing products.

The range includes products developed for different hair types and needs, including regular care, hydration, volume, care for curly and wavy hair, smoothness, shine and styling.

Official Products and Supplier Partner

Official ALURAM products are supplied to Melenni by our partner, FAKTOR KRASOTY LLC.

Our cooperation with an official supplier partner confirms the origin of the ALURAM products available on our website.

Wholesale Partnership with ALURAM in St Petersburg and the Leningrad Region

Melenni is a distributor of ALURAM cosmetics in St Petersburg and the Leningrad Region.

For enquiries about wholesale purchases, regional supplies and partnership terms, please contact Melenni’s Customer Sales Team:

E-mail: sale@melenni.ru
Telephone: +7-911-917-18-88

Where to Purchase ALURAM

ALURAM products can be selected and purchased directly from the Melenni website.

Explore the ALURAM range on the Melenni website

The catalogue includes hair care products, intensive treatments, styling products and body care. Current availability, sizes and prices are displayed on the individual product pages.

Beauty Without Unnecessary Compromises

ALURAM brings together professional origins, a modern approach to formulations and a clear, easy-to-follow care system. Behind the brand’s understated aesthetic is a carefully considered philosophy: paying close attention to formulations, drawing on the experience of stylists and creating products that become a natural part of an everyday care routine.