ALURAM Purple Shampoo for Blonde, Grey and White Hair, 1000 ml

A professional purple shampoo for blonde, highlighted, grey and white hair, designed to gently cleanse while neutralizing unwanted yellow and warm tones. The highly pigmented formula helps refresh color, boost blonde brightness and enhance cool-toned radiance without leaving the hair feeling dry.

This shampoo helps maintain shine, softness and a polished appearance after color services or between salon visits. Thanks to a blend of Coconut Water, Marula Seed Oil, Rosehip Fruit Oil, Biotin, Avocado Oil, Baobab Fruit Oil, Charcoal Powder, Phospholipids and violet pigment, the product works not only as a toning shampoo, but also as care for hair that needs a cleaner tone, shine, strength and freshness.

ALURAM Purple Shampoo is especially suitable for those looking for ALURAM purple shampoo, shampoo for blonde hair against brassiness, professional ALURAM hair care, clean beauty hair care, shampoo for blonde hair, shampoo for grey hair, toning shampoo for maintaining a cool shade, shine and a well-groomed look for color-treated hair.

Active Ingredients

Coconut Water
Helps hydrate the hair and scalp while supporting softness, freshness and natural shine. In this purple shampoo formula, it works as a lightweight caring base that makes cleansing feel more comfortable for blonde and color-treated hair.

Marula Seed Oil
A lightweight nourishing oil that helps soften the hair, smooth the cuticle and enhance shine. Supports smoothness and a polished look, especially for hair that may appear drier or duller after coloring.

Rosehip Fruit Oil
Rich in vitamins and essential fatty acids. Helps restore radiance, softness and a more vibrant look, especially when blonde lengths appear dull.

Biotin
Helps support strength, density and the vibrant appearance of the hair. In this shampoo formula, it works as a strengthening component for healthier-looking color-treated hair.

Avocado Oil
Intensely nourishes the hair and helps leave it softer, smoother and more radiant. Especially valuable for blonde and highlighted hair that often needs extra elasticity and care.

Baobab Fruit Oil
Deeply nourishes the hair and helps infuse it with moisture, softness and elasticity. In this purple shampoo formula, it supports a more cared-for look and helps reduce the feeling of dryness.

Charcoal Powder
Helps gently cleanse the scalp and hair by attracting impurities, excess sebum and buildup from the hair surface. Supports a fresh, clean feel while maintaining a cared-for finish.

Phospholipids
Help support moisture, softness and smoothness while contributing to a more polished look and an elastic feel after cleansing.

Ext. Violet 2
Helps neutralize unwanted yellow and warm tones, supporting a cleaner, cooler and brighter appearance for blonde, grey and white hair.

Directions

Apply a generous amount through wet hair. Distribute evenly through the lengths and leave on for 2–5 minutes, then rinse thoroughly with water. Follow with ALURAM Conditioner.

Ingredients

Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Sclerocarya Birrea (Marula) Seed Oil*, Rosa Canina (Rosehip) Fruit Oil*, Biotin, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Polyquaternium-7, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid, Maltodextrin, Citronellol, Coumarin, Limonene, Linalool, Ext. Violet 2 (CI 60730).

*Organic ingredients.