ALURAM Purple Hydrate and Repair for Blonde and Damaged Hair, 325 ml

A professional purple hydrating and repairing treatment for dry, damaged, chemically treated, blonde, highlighted, grey and white hair, designed to provide intensive nourishment, softness and cool-tone maintenance. The formula helps fight frizz, breakage and the effects of heat styling, leaving hair smoother, softer, shinier and more polished.

This treatment is especially valuable for blonde, platinum, highlighted, grey and white hair: violet pigment helps neutralize unwanted yellow, golden and warm tones while supporting a cleaner, fresher and cooler shade. Thanks to a blend of Coconut Water, Marula Seed Oil, Calendula Extract, Squalane, Phospholipids, Biotin, Castor Seed Oil, Avocado Oil, Shea Butter, Coconut Oil, Safflower Seed Oil and violet pigment, the formula works to support hydration, repair, smoothness, shine and beautiful color maintenance at the same time.

ALURAM Purple Hydrate and Repair is especially suitable for those looking for ALURAM purple treatment for blonde hair, repairing mask for damaged hair, professional ALURAM hair care, clean beauty hair care, anti-brass treatment, care for highlighted hair, anti-frizz treatment, and care for softness, shine, nourishment, reduced breakage and maintaining a cool blonde tone.

Active Ingredients

Coconut Water
Helps hydrate the hair while supporting softness, freshness and natural shine. In this repairing treatment formula, it works as a lightweight caring base that helps leave the hair softer, smoother and more pleasant to the touch.

Marula Seed Oil
A lightweight nourishing oil that helps soften the hair, smooth the cuticle and enhance shine. Supports a smoother, more elastic and polished appearance for damaged and chemically treated hair.

Calendula Officinalis Flower Extract
Helps support comfort, softness and a healthier-looking finish. In this treatment formula, it is especially valuable for dry and weakened lengths that need gentle softening and extra care.

Squalane
Helps replenish the feeling of moisture and softness while supporting a smoother, more vibrant look for dry, dull and chemically treated hair. In this treatment formula, it works as a caring component for nourishment and improved elasticity.

Phospholipids
Help support moisture, softness and smoothness while contributing to a more polished look and an elastic feel after treatment.

Biotin
Helps support strength, density and the vibrant appearance of the hair. In this repairing treatment formula, it works as a strengthening component for healthier-looking weakened hair.

Castor Seed Oil
Helps add moisture to the hair and lock it in. Supports softness, elasticity and a smoother look for dry and damaged lengths.

Avocado Oil
Rich in essential fatty acids, it intensely nourishes the hair and helps leave it softer, smoother and more radiant. Especially useful for dry, dull, blonde and damaged hair.

Shea Butter
Nourishes and softens the hair, helping reduce the feeling of dryness and leaving the lengths more manageable. In this treatment formula, it supports comfortable moisture, smoothness and a more polished appearance.

Coconut Oil
Helps nourish the hair while adding softness, smoothness and enhanced shine. Supports a hydrated feel and leaves damaged lengths looking more vibrant and cared for.

Safflower Seed Oil
Helps soften the hair, support smoothness and reduce the feeling of dryness. In this treatment formula, it works as a nourishing component for a softer, shinier and more polished finish.

Ext. Violet 2
Helps neutralize unwanted yellow, golden and warm tones, supporting a cleaner, cooler and brighter appearance for blonde, platinum, grey and white hair.

Directions

After shampooing with any ALURAM shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes for maximum toning. Rinse and style as normal.

Ingredients

Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract), Cetyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Cetearyl Alcohol, Propanediol, Amodimethicone, Sclerocarya Birrea (Marula) Seed Oil*, Calendula Officinalis (Marigold) Flower Extract, Squalane, Phospholipids, Biotin, Ricinus Communis (Castor) Seed Oil*, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Quaternium-80, Fragrance (Parfum), Phenoxyethanol, Dimethiconol, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Maltodextrin, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool, Ext. Violet 2 (CI 60730).

*Organic ingredients.